Easy to edit web site shop
Pictogram Prescribes Healthy Dose of E-Marketing for
Earlier this year, leading Australian medical equipment company, Device Technologies tasked Pictogram Design with building a company web store front - bodytechstore.com.au - from scratch for its new range of body image products and scar therapy solutions.
As an independent company, Device Technologies sources and supplies the most technologically advanced medical devices in the world. However, armed with a new range of products in the realm of body shape active wear and scar management the company set out to reach a new audience of consumers typically not among its traditional medical systems buyers.
Following a market review of its potential options, Pictogram Online Business Solutions was selected to design and build the company’s first e-commerce portal.
The bodytech store features the latest technology in body image products, whether you’re looking to instantly and visibly improve your shape, get support for your body and muscles or reduce the visible signs of scar tissue. The two flagship solutions are:
Marena Everyday, a premiere lab-tested and clinically-studied Body Shaping Activewear garment range designed for people looking for shape and exercise garments with scientifically proven results in performance and comfort, and NewGel+ Silicone Gel Sheets, an advanced form of silicone gel sheeting designed for the management of scars.
Pictogram’s design included a flexible web site layout that allows Matheson and her team to amend the site on the fly when new brands are added. At the same time, each brand has a unique set of menus that are related to specific products so the purchaser can find more information prior to purchase.
The web site design enables the company to add any number of different brands and products, all with instant access to the shopping cart which can also accept multiple brand purchases in one transaction.
At any time, Matheson can log into a system dashboard and immediately gain an instant snapshot of who and how many people are interacting with the site.
Customer profiles can also be securely accessed enabling Device Technologies to see how individual consumers have responded to the company’s marketing collateral and ongoing marketing campaigns. For example, how many newsletters they have read, what specials they have clicked on, which purchases have been made. The information is automatically added as consumers interact with the site providing the company with useful long-term marketing segmentation programs.