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What is the key to creating engaging content for social media?

The top 3 challenges for B2B content marketers are producing engaging content, producing content consistently and producing a variety of content.

All 3 challenges can be resolved by creating a swipe folder. As a creative agency we have always kept a swipe folder full of interesting visuals, text, quotes, etc, infact our folder contains many different formats of reference. Once you have created your swipe folder you just need to organise it for action and then you will never run out of ideas for content.